"Building a website and doing nothing else is like building a shop in the middle of the forest, in secret, with no paths or even signs to...

After the events of 2020 still impacting businesses globally, it is more important than ever for brands to equip themselves with a robust...

SEO stands for search engine optimization. It is the way you optimize your content and website in ways that make Google understand it in...

In this article, we look at how you can improve customer engagement and drive more traffic to your website. Customer engagement is when...

There is no denying that COVID-19 has had a huge effect on the increase of internet usage. People are now using the internet more than...

With so many rapid changes taking place during the current COVID-19 crisis, businesses need to adapt just as quickly. There is a great...

How to adapt your social media and SEO positively during the Covid-19 outbreak. For all businesses, no matter their size or...

Google recently produced some research that suggested mobile searchers have a higher buyer intent. They are much more likely to buy from...

It is very important to understand the impact of long-tail keywords given that 15% of all search queries are long tail. If you think of...

Retaining your customers via social media should be an integral strategy in your marketing plan.  Social media is the link between your...

Google, along with other major platforms, is intending to be the end destination of their users’ journeys. This, more than anything,...

It wouldn't be unusual to assume that whatever the human eye can see on a website, search engines can pick up on. However this isn't the...

You are about to create a new website, and of course, have lots of things to consider. One of the most important, yet often least thought...

Social media mistakes can cost businesses dearly. In this article we take a look at some of the more unapparent mistakes that brands may...

Launching a new business venture is exciting, but also time consuming and stressful! One of the biggest challenges will be how to...

There is a theory going around the SEO stratosphere that Boris Johnson is doing his very best to manipulate Google search results,...

When it comes to SEO, there are no strict rules, and thus it is becoming more and more complex to ensure an optimised website. Business...

Google's Webmaster Trends Analyst John Mueller, recently discovered something quite big - that if you use Instagram and use Instagram's...

I mean, what's cooler than Sean Connery’s James Bond in his white Panama straw hat? We’d all rather be him than Oddjob, surely?! The...

SEO without doubt is the most valuable part of any website's marketing strategy and has fast become a critical component to the online...