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Why it's cool to be White Hat

I mean, what's cooler than Sean Connery’s James Bond in his white Panama straw hat? We’d all rather be him than Oddjob, surely?! The “white hat” signifies playing the role of a good guy. This concept dates back to black and white Western movies, where the hero always wore a white cowboy hat and the villain a black one. Where Google and the other major search engines are concerned, it definitely pays to be the good guy!!

If you want to be an ethical marketer and build credibility in your industry, White Hat SEO should be your policy…..

Without over-complicating things, White Hat SEO involves implementing a collection of ethical techniques to improve the ranking of a website. It is done without using any underhand practices that generally involve cheating the search engines, which has been an eyebrow-raising tactic of black hat SEO in the past. Google and other major search engines recommend and respect white hat SEO, and will have no problem giving you your deserved position in the SERPS given that you practice it. They would equally have no issue with banning your site from their search engine and de-indexing as a direct penilzation for using unethical black hat techniques.

White Hat Techniques:

It’s all about quality with White Hat SEO. From the type of content you’ are publishing to the overall user experience, your site needs to be high quality. To achieve this, White Hat SEO does involve more work and effort than Black Hat SEO, but the long-term benefits outweigh the short-term costs. It is a bit like a jacket potato - you will yield much tastier results letting it slowly cook away in the oven for an hour, rather than banging it in the microwave for 10 minutes.

It is a technique that focuses on the audience rather than just the search engines. White Hat SEO techniques include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, and see results that last a long time. Black hat SEO is more for those who are looking for a quick return on their site, rather than a long-term investment. Again, think of that hot buttery potato!

Our guarantee

We are totally white hat and offer a full whit hat guarantee.

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