There is no denying that COVID-19 has had a huge effect on the increase of internet usage. People are now using the internet more than ever for a wide array ...

With so many rapid changes taking place during the current COVID-19 crisis, businesses need to adapt just as quickly. There is a great opportunity to use thi...

How to adapt your social media and SEO positively during the Covid-19 outbreak. For all businesses, no matter their size or product/service the current clima...

Google recently produced some research that suggested mobile searchers have a higher buyer intent. They are much more likely to buy from a search done via th...

It is very important to understand the impact of long-tail keywords given that 15% of all search queries are long tail. If you think of keywords in an x and...

Retaining your customers via social media should be an integral strategy in your marketing plan.  Social media is the link between your brand and all of your...

Google, along with other major platforms, is intending to be the end destination of their users’ journeys. This, more than anything, defines major SEO trends...

It wouldn't be unusual to assume that whatever the human eye can see on a website, search engines can pick up on. However this isn't the case. We have been t...

You are about to create a new website, and of course, have lots of things to consider. One of the most important, yet often least thought about, is which hos...

Social media mistakes can cost businesses dearly. In this article we take a look at some of the more unapparent mistakes that brands may be making without ev...

Launching a new business venture is exciting, but also time consuming and stressful! One of the biggest challenges will be how to generate traffic to your br...

There is a theory going around the SEO stratosphere that Boris Johnson is doing his very best to manipulate Google search results, something that his recent ...

When it comes to SEO, there are no strict rules, and thus it is becoming more and more complex to ensure an optimised website. Business owners are wanting th...

Google's Webmaster Trends Analyst John Mueller, recently discovered something quite big - that if you use Instagram and use Instagram's embed code, Google mo...

I mean, what's cooler than Sean Connery’s James Bond in his white Panama straw hat? We’d all rather be him than Oddjob, surely?! The “white hat” signifies pl...

SEO without doubt is the most valuable part of any website's marketing strategy and has fast become a critical component to the online success of any web bas...

Once upon a time if you needed a website you either had to learn how to do code or pay someone huge amounts of money to do it for you. This meant that you ha...

“Content is king”, we’ve all heard what seems like the digital marketing industry adage. Have you decided to join the content is king bandwagon? If yes, then...

The debate on “getting followers and likes vs. engagement” is one that never ceases. What most people don’t realize is getting (buying) followers/likes and u...

When it comes to SEO, there’s a vast amount of the web occupied by articles relaying information on how to appease the search engines and their complex algor...