Google recently produced some research that suggested mobile searchers have a higher buyer intent. They are much more likely to buy from a search done via their phone, than from a browser search. This may be because mobile phones have become a part of everyday life. They are an instant gateway to any question a user may have, and more importantly for a business, any purchase they may want. These users should be the ones you are trying to attract and mobile SEO needs to be your new best friend.
You need to first make sure that your site is visible to these mobile searchers. Luckily, Google has now switched to a mobile-first index, which means that the spiders are indexing the mobile versions of websites, not the desktop ones as was previously the case. When you’re doing a search on a laptop or desktop, the results are based on Google’s mobile index.
4. User Experience is critical
User experience is critical to success because of how convenient it is to search on a mobile device. So what should you optimise to ensure they have a positive visit to your site? Start with click size. Any clickable area, whether it be a menu button or shopping basket icon, needs to be large enough for finger taps. The distance between clicks is also important. Too close and your user will get frustrated when they can’t click what they’re trying to click. Say bye-bye to most frustrated users! Conversion lost. Any contact numbers need to be visible with a click to call link coded. It will be another potential frustration if the user cannot click to call. Make it easy for them to call you, not leave your site frustrated! Mobile menus need to be easy to navigate, or again you risk the customer leaving your site to find one that is easier to find what they are looking for. Forms are another aspect to pay attention to as they need to sit well on the screen and be easy to use. If the fields are too small, it’s tough to click them to select them. You also need to make sure there is an option of keyboards for forms. If a user needs to type in their name, the standard keyboard is fine, however, if they need to type in a phone number, set that field to pull up the number keypad instead of the standard keyboard. This simple code change will drastically influence the number of form completions you’ll see on mobile. Another part of the user experience will be the font. If you take a look at your mobile site, is the font easy to read? It isn’t a good idea to use a small font just to squeeze in more content for example. Being easy to read is way more important. Images also need to be thought about. Use your website code to serve up different images based on screen size. 5. Mobile Site Speed Google uses page load speed as a ranking factor. Now that they are using a mobile-first algorithm we need to pay attention to it. Aside from helping your rankings, a speedy loading will no doubt help convert searchers into customers. You can use Google’s Page Speed Insights tool for suggestions on how to speed up your mobile site, but you will need to use other speed testing tools in order to determine your own loading time. We have some tips here on how we suggest you can get your site loading faster than ever: Quality hosting is essential. Make sure your host is optimised for fast performance.
Test your naked load speed (without any plugins). If this is much faster maybe address which plugins are slowing you down.
Optimise images before loading. For example, you could convert a 3-megabyte PNG file to a 210-kilobyte jpg image that looks the same on your users’ screens. If you do this with every image on your site, the loading speed could be drastically reduced.
Too many direct can slow down your site. Only use if absolutely necessary.
CDN stands for Content Delivery Network, and it’s a collection of geographically different locations that serve your content. When a page is requested, its assets are served by the CDN server that’s closest to the user’s location. This is important to use. 6. AMP, Apps and PWA AMP stands for Accelerated Mobile Pages. They are created with special coding language that is based on a stripped-down version of HTML and CSS and loads almost instantly.
However AMPs are not an option for all business because they do not look as visually appealing as fully designed pages, so they tend to be mainly for news sites.
For a fast, streamlined user experience, consider an app instead. You will have to get approved by the App Store or Google Play first, but a good halfway house is a PWA. This is a hybrid of a mobile website and an app. You can download it directly from your browser without going to the App Store (or worrying about App Store approval). It functions basically like a mobile website but looks like an app on the user’s device. There’s also a newer hybrid combo of PWAs and AMP, commonly called PWAMP, which are progressive web apps built on AMP pages. Any of these options should help your loading speed depending upon your type of business. Make sure you choose the most useful one for you.
7. Local SEO needs to be your best friend
A recent Google study showed that 76% of users who searched for something nearby visited a related business within 24 hours of searching and 28% of those visits resulted in a sale. Google knows you’re searching from a mobile device, and if that search has anything to do with local businesses, it’s going to show localised results. Therefore make sure your content is localised and your city is mentioned (be sure not to keyword stuff). Another good way of achieving this is by writing some locally-focused blog posts – they allow you to talk about specific information about the local area. NAP stands for name, address, and phone number. Make sure that your NAP information is displayed on every page of your site and your phone number is click to call. Make sure this information is marked up with Local Business schema – a type of code that shows Google that you’re a local business. Be sure to include your location keyword phrase in your title tag, in your H1, and in your image alt text and include your location keyword in your meta description. This won’t help you with ranking, but since it appears under your blue link when you show up as a search result, it’s helpful to include the location info to boost the likelihood of a clickthrough. If you don’t already, start targeting links from local businesses. Google’s local algorithm values links from local businesses, even if the authority metrics are lower than what you’re used to seeing. Citations are also very important. These are mentions of your NAP information on other websites. Basically, they’re your directory listings. Google expects to see the same NAP listed every time it sees your information on another site. In conclusion, now that mobile phones have become an integral part of our everyday life, hopefully, you now have the tools to make sure your mobile site is at the forefront of your SEO strategy!