If you are finding it harder than ever to not only attract customers but to get their attention in the first place then you are not alone. Even though the customer has more access to more options, they are constantly being targeted with adverts. This now means the customer can spot an advert more than ever before, which makes customer conversion way harder.
The job of effective SEO is to present a brand to a potential customer by giving it a higher ranking in Google’s search engine. Brands can purchase a better ranking or go for organic SEO by which a brand enriches its online presence raising its value in Google’s search algorithm. Organic takes longer but is typically seen as the more successful.
SEO is constantly changing and evolving and as a consumer’s relationship to information evolves, so does SEO and its best practices. Here are some of the most important trends to be aware of in SEO.
Relevant Content
The great thing about organic SEO done right is that it not only increases Google’s ranking, but it creates valuable content that customers appreciate. Good SEO focuses on what it takes to become valuable in Google’s algorithm which makes SEO such a profitable endeavor. There have to be a lot of factors in place to increase in value such as on-page optimization connecting keywords and phrases to the related engine searches for that particular market. Written content, like blogs, provides more content for potential customers to find when Googling questions that relate to a given service or good.
Mobile Phone Compatibility
Just think how many people now use their phones for shopping. Phone compatibility is now an essential, non-negotiable part of having quality SEO. The good news is that most website developers or even out-of-the-box options like Squarespace or Wix offer phone compatibility as a service.
Long Content
One factor that Google always observes is written content. Longer form, good quality content will not only be appreciated by potential customers but also potentially shared. All of these interactions are recognized by Google’s algorithm and play an important role in SEO.
Images and Video
Video and images are beginning to play an important role in SEO. High-quality video and image content are an indicator of quality assurance for potential customers, and high-quality media that can help improve SEO. Social media platforms like TikTok and massive video creation platforms like YouTube are proof that this market works. By adding high-quality images and videos to your SEO campaigns, you won’t just win over potential customers who recognize this as a sign of brand quality, but you will improve your ranking as well.
We hope this article highlights that SEO is still one of the most beneficial tools that a business can use in order to further its marketing and advertising.