With so many rapid changes taking place during the current COVID-19 crisis, businesses need to adapt just as quickly. There is a great...

It is very important to understand the impact of long-tail keywords given that 15% of all search queries are long tail. If you think of...

Google, along with other major platforms, is intending to be the end destination of their users’ journeys. This, more than anything,...

Social media mistakes can cost businesses dearly. In this article we take a look at some of the more unapparent mistakes that brands may...

When it comes to SEO, there are no strict rules, and thus it is becoming more and more complex to ensure an optimised website. Business...

Google's Webmaster Trends Analyst John Mueller, recently discovered something quite big - that if you use Instagram and use Instagram's...

“Content is king”, we’ve all heard what seems like the digital marketing industry adage. Have you decided to join the content is king...